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NextGen Channel | The Modern Channel Professional
NextGen Channel | The Modern Channel Professional
What to Expect in this Course
Preface and Thank You
Legal Disclaimer
Bio of Author and Course Vision
Table of Contents
Section 1: Understanding the Channel Landscape
Section 1 Welcome
Chapter 1 | Introduction to Channel Management
Chapter 2 | The Channel Ecosystem & Business Model
Chapter 3 | Understanding Partner Profiles & Engagement Models
Chapter 4 | Partner Scoring Matrix Criteria
Section 2: Mastering Partner Engagement & Execution
Section 2 Welcome
Chapter 5 | Best Practices for Daily, Monthly, and Quarterly Timeframes
Chapter 6 | Collaboration with Internal Teams & Executives
Chapter 7 | Building High-Value External Partner Relationships
Chapter 8 | Partner Enablement: The Secret to Long-Term Success
Chapter 9 | Partner Experience & Retention: Turning Partners into Advocates
Section 3: Next-Gen Channel Strategy & Leadership
Section 3 Welcome
Chapter 10 | Modernizing Channel Strategy and Planning
Chapter 11 | Partner Development and Management in the Digital Age
Chapter 12 | Co-Selling with Partners: Aligning GTM for Success
Chapter 13 | AI, Automation, and the Future of the Channel
Section 4: Career Growth & Leadership in the Channel
Section 4 Welcome
Chapter 14 | Empowering Yourself with the Word "No"
Chapter 15 | Becoming a Strategic Channel Leader
Chapter 16 | Career Growth & Personal Branding in the Channel
Chapter 17 | Leveraging Social Media & Thought Leadership in Channel Sales
Section 5 | Tactical Excellence in Channel Execution
Section 5 Welcome
Chapter 18 | Partner Account Plans & Strategy Execution
Chapter 19 | MDF Management & Field Execution
Chapter 20 | Navigating Conflict with Confidence
Chapter 21 | Engage, Repeat, Reinforce: Partner Communication That Sticks
Chapter 22 | Templates, Agendas & Playbooks for Consistency
Section 6: Wrap-Up & Next Steps
Chapter 23 | What Now? Course De-Brief and Mentorship Prep
Chapter 24 | Additional Resources: Keep Your Momentum Going
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Chapter 19 | MDF Management & Field Execution
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