📘 Welcome & Orientation
Set the stage for what’s ahead.

• What to Expect in This Course
• Preface and Thank You
• Legal Disclaimer
• Bio of Author and Course Vision

🧭 Section 1: Understanding the Channel Landscape
Lay the foundation for how channel management operates and what to expect from the ecosystem.

• Chapter 1: Introduction to Channel Management
• Chapter 2: The Channel Ecosystem & Business Models
• Chapter 3: Understanding Partner Profiles & Engagement Models
• Chapter 4: Partner Scoring Matrix Criteria

🤝 Section 2: Mastering Partner Engagement & Execution
Build the core tactical skills around managing internal and external partner relationships.

• Chapter 5: Best Practices for Daily, Monthly, and Quarterly Success
• Chapter 6: Collaboration with Internal Teams & Executives
• Chapter 7: Building High-Value External Partner Relationships
• Chapter 8: Partner Enablement: The Secret to Long-Term Success
• Chapter 9: Partner Experience & Retention: Turning Partners into Advocates

🔮 Section 3: Next-Gen Channel Strategy & Leadership
Step up into strategic leadership, GTM innovation, and future-forward thinking.

• Chapter 10: Modernizing Channel Strategy & Planning
• Chapter 11: Partner Development & Management in the Digital Age
• Chapter 12: Co-Selling with Partners: Aligning GTM for Success
• Chapter 13: AI, Automation, and the Future of the Channel

💼 Section 4: Career Growth & Leadership in the Channel
Focus on YOU - the channel pro behind the program. Build confidence, leadership, and personal brand.

• Chapter 14: Empowering Yourself with the Word “No”
• Chapter 15: Becoming a Strategic Channel Leader
• Chapter 16: Career Growth & Personal Branding in the Channel
• Chapter 17: Leveraging Social Media & Thought Leadership in Channel Sales

🧩 Section 5: Tactical Tools, Templates & Everyday Execution
Where relationship meets execution. Build structure, scale, and strategy with repeatable processes.

• Chapter 18: Partner Account Plans & Strategy Execution
• Chapter 19: MDF Management & Field Execution
• Chapter 20: Navigating Conflict with Confidence
• Chapter 21: Engage, Repeat, Reinforce: Partner Communication That Sticks
• Chapter 22: Templates, Agendas & Playbooks for Consistency

🎓 Section 6: Wrap-Up & Next Steps
Celebrate your progress, and prepare for what’s next in your career journey.

• Chapter 23: What Now? Course De-Brief and Mentorship Prep
• Chapter 24: Additional Resources & Recommended Reading

Lesson Summary

Welcome & Orientation

• Set the stage for what’s ahead.
• What to Expect in This Course
• Preface and Thank You
• Legal Disclaimer
• Bio of Author and Course Vision

Section 1: Understanding the Channel Landscape

• Lay the foundation for how channel management operates and what to expect from the ecosystem.
• Chapter 1: Introduction to Channel Management
• Chapter 2: The Channel Ecosystem & Business Models
• Chapter 3: Understanding Partner Profiles & Engagement Models
• Chapter 4: Partner Scoring Matrix Criteria

Section 2: Mastering Partner Engagement & Execution

• Build the core tactical skills around managing internal and external partner relationships.
• Chapter 5: Best Practices for Daily, Monthly, and Quarterly Success
• Chapter 6: Collaboration with Internal Teams & Executives
• Chapter 7: Building High-Value External Partner Relationships
• Chapter 8: Partner Enablement: The Secret to Long-Term Success
• Chapter 9: Partner Experience & Retention: Turning Partners into Advocates

Section 3: Next-Gen Channel Strategy & Leadership

• Step up into strategic leadership, GTM innovation, and future-forward thinking.
• Chapter 10: Modernizing Channel Strategy & Planning
• Chapter 11: Partner Development & Management in the Digital Age
• Chapter 12: Co-Selling with Partners: Aligning GTM for Success
• Chapter 13: AI, Automation, and the Future of the Channel

Section 4: Career Growth & Leadership in the Channel

• Focus on YOU—the channel pro behind the program. Build confidence, leadership, and personal brand.
• Chapter 14: Empowering Yourself with the Word “No”
• Chapter 15: Becoming a Strategic Channel Leader
• Chapter 16: Career Growth & Personal Branding in the Channel
• Chapter 17: Leveraging Social Media & Thought Leadership in Channel Sales

Section 5: Tactical Tools, Templates & Everyday Execution

• Where relationship meets execution. Build structure, scale, and strategy with repeatable processes.
• Chapter 18: Partner Account Plans & Strategy Execution
• Chapter 19: MDF Management & Field Execution
• Chapter 20: Navigating Conflict with Confidence
• Chapter 21: Engage, Repeat, Reinforce: Partner Communication That Sticks
• Chapter 22: Templates, Agendas & Playbooks for Consistency

Section 6: Wrap-Up & Next Steps

• Celebrate your progress, and prepare for what’s next in your career journey.
• Chapter 23: What Now? Course De-Brief and Mentorship Prep
• Chapter 24: Additional Resources & Recommended Reading